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When the skin is overhydrated from exposure to moisture, it begins to breakdown and as a result it becomes more prone to damage known as moisture maceration. Urinary incontinence (which affects more than half a million Canadian seniors) is one of the most common causes of this type of over exposure which, in many cases can lead to incontinence related dermatitis (often referred to as adult diaper rash).

PENATEN® Medicated Cream with 18% active zinc oxide can be used to relieve and protect against rashes, chafed skin and other irritants including incontinence related dermatitis, with a thick rich formula that starts to soothe the affected areas immediately.

To help prevent incontinence related dermatitis and moisture maceration take the following precautions:

1. Keep skin clean

Do your best to keep skin clean and dry. That means changing wet or soiled garments immediately.

2. Allow affected areas to dry

Once clean, pat it skin dry, (rubbing may irritate skin further) If possible allow skin to air-dry before applying a thick barrier of protection.

3. Protect from further damage

Finally, apply one of the PENATEN® diaper rash treatments to help protect skin.

Applying the cream or paste creates a barrier that protects the skin from further damage awhile creating a more optimal environment to allow the irritated skin to heal. It also helps prevent friction.

Apply a thick layer of a zinc oxide diaper rash treatment, like PENATEN® Medicated Cream or PENATEN® Creamy Medicated Diaper Rash Treatment, to help soothe and protect your irritated skin.

PENATEN® Creamy Medicated Diaper Rash Treatment instantly forms a protective layer on your skin and glides on easily to soothe and relieve rash discomfort.

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